Everyone complains about junk email. Evil - nasty - junk email!
‘Everybody gets it too much’ ‘It’s mostly deleted without opening’
But despite what you may be currently thinking – you can learn SO much from so called Junk email.
Copywriting is of one of the most valuable skills you can learn.
The power of language.
The strength of words.
And becoming a master wordsmith – is something you can learn quickly.
When you receive an email – what is the first thing you do? The VERY first thing?
You read the headline (in the subject box).
Now – if it’s about as exciting as a trip to the mailbox – you will delete without even opening.
However – how about if it’s a little intriguing – or quirky – or invoking – or just downright funny? Chances are… you may just click on it.
And then – BOOM – they’ve got us!
Statistics show that is someone opens an email they are 90% likely to read it (or at least some of it)
And it is for this reason – that junk email can be so powerful.
From now on – create a new folder in your email program.
Then – every day you go through your emails – note which one’s have something about them that make you want to open.
The one’s that do – click and drag into this new folder.
Within just a few short weeks – you will have a folder full of interesting and exciting headlines – headlines that for whatever reason – had some sort of emotional connection with you.
And then - when it comes for your turn to send an email you want opened – or an article you want clicked – you will already have a tried and tested back catalogue of headlines that have - for whatever reason - connected with you. And if they have connected for you – they can connect for others.
Use this list as inspiration for your own headlines.
As a result you would be one of those rare people who actually does not mind junk email!
You may call this folder your ’swipe file’. You swipe any email that captures your attention – intending to study at a later date why it connected with you.
You are strongly recommended to start doing the same.
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